Who Said Advertising Can’t Be Artistic?

• How do you promote a remarkable new product? Well Philips thought what better way than by creating a mind blowing short film that truly captivates the audience.

• I think this video is incredible, but do believe it falls short on being able to clearly demonstrate value to the customer about the new product. Let me ask you this, did you even know the video was a promotional campaign for the new Philips UltraWidescreen 21:9?

• The key question is how much more likely are the viewers to purchase a Philips UltraWidescreen 21:9? I think it is a move in the right direction and applaud Philips outside of the box creativity, but still feel an ad like this needs to be a part of a much bigger campaign that does indeed educate the consumer on the specifics of their new product.

NOTE: Pay special attention to the beginning and the end of the video. (Do you see it?)

• UPDATE: I found the making of this commercial for anyone who is interested in the behind the scenes explanation. Trust me it is worth the 3:33mins of your time. Special thanks to Jeremy Abergel for the link to the second video.