DariusBashar.com

I'm an entrepreneur with a passion for disruptive social technology. My life's mission is to use the Internet to help empower people to "Be The Change".

G is for Genius: Gatorade “That’s G” Campaign Explained

  • Things are cool when they peak curiosity and create discussion. Also apparently very effective when they slightly frustrate the audience, but only if the frustration leads them to actively look for answers. Can’t have them watch it once and be done with it.
  • Genius how Jimmy Smith, Group Creative Director at TBWA/Chait/Day utilizes athletes from all walks of life and across pretty much ever sport known to (hu)man kind and manages to craft a message that resonates with young and old.
  • See the full commercial below.

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