Are You Doing It Hardcore With Your Dog Watching?

• Another example of the power of playing with people’s curiosity. Similar to my previous post on Gatorade’s “That’s G” campaign the bold thinkers at TBWA have come up with a creative and controversial campaign that you just can’t look away from. You got to love a commercial that doesn’t even show the product.

• Personally, I had to watch this video 3 times and then watched 3 or 4 more from the same YouTube channel. (see below)

• This type of controversial, slightly confusing and virtually none-branding campaign does not work for every company. The key again is knowing your audience.