“Today, we face the call to reject the notion that a company’s only objective is to retain a myopic focus on shareholder wealth. Bill Gates and others have called for a new model of “creative capitalism” that blends profit and philanthropy through both corporate and individual involvement in addressing social and environmental issues.”

” The proponents of a more complete model of capitalism will note that being good is, in turn, a boon for the bottom line: Companies with strong support in their communities are more likely to garner business and support, as well as increased employee engagement, especially in tough times.”