I'm an entrepreneur with a passion for disruptive social technology. My life's mission is to use the Internet to help empower people to "Be The Change".
This campaign by the Red Cross reminds me that there are plenty of simple yet brilliant ideas out there that are just waiting for the right person or group to bring them to life. Truly remarkable ideas do not need to be overly complex. The key is to emotionally move your audience by doing something unexpected.
One of the best uses of interactive media to engage and emotionally compel users to think twice about the consequences of their actions.
The only thing worse than clients that still think like this, are the agencies that let them get away with it.
